For centuries traditional advertising revenue was the main funding model that supported and sustained the legacy media to function.
However, this model is rapidly declining following the advent of the new media that has come with Tech giants like Google, Facebook and YouTube who are providing different advertising options to businesses and media audience, who hitherto were clients of the legacy media.
The declining advertising revenues have forced the mainstream media to experiment with different digital transformation strategies in reaching audiences as well as garnering revenue to sustain the process of news production.
However, across many media platforms in Africa, these digital transformation strategies are not yielding enough revenue to ensure sustainability of the news industry.
- What has been the impact of the media and Tech giants on the advertising revenues of your media organisation?
- What has been the experience of media owners/publishers in experimenting with digitization of news production?
- What are some of the digital strategies and new models that are effective in sustaining the media ?